Growing up, we listened to media professionals on radio and watched broadcasters on television who sometimes struggled with the pronunciation of names, places and events.
That was then.
This is 2026.
As we count down to the United Nations General Assembly (UNGA) in a few weeks, it is time for everyone within the media ecosystem to pause and conduct a honest self-appraisal.
For the developmental journalist, correctly pronouncing names, places, organisations and events is not merely about sounding professional. It is about accuracy, respect, inclusion and the integrity of information.
A mispronounced name may seem like a minor issue, but repeated inaccuracies can distort information, create misunderstanding and undermine public trust.
And there is a strong connection between this seemingly simple skill and the Sustainable Development Goals (SDGs).
SDG 16 — Peace, Justice & Strong Institutions
Accurate communication helps preserve the integrity of information, reduce misinformation, promote understanding and strengthen trust in institutions.
Correct pronunciation also demonstrates respect for people, cultures and places.
SDG 4 — Quality Education
Clear and accurate pronunciation makes developmental concepts, technical terms, names and global issues easier for the public to understand.
The media is not only informing society; it is also educating society.
SDG 17 — Partnerships for the Goals
Partnerships thrive on communication and trust.
When we pronounce people’s names correctly and accurately identify places, organisations and events, we promote inclusion and demonstrate respect across cultures and borders.
The right pronunciation tells the person being mentioned:
“You matter. Your identity matters. Your story deserves to be told correctly.”
So, as we prepare for UNGA and continue reporting on issues that transcend borders, perhaps every media professional should ask:
Do I check the pronunciation before going on air?
Do I ask when I am unsure?
Do I listen and learn?
Do I take responsibility for getting the details right?
The developmental journalist must be more than a conveyor of information.
We are educators, interpreters and bridges between people, communities and the world.
Accuracy begins with the details.
Sometimes, that detail is simply pronouncing someone’s name correctly.
